Reglikedomain industry desk

Reddit waste its money on these domains? — Why did

Reddit waste its money on these domains? — Why did

r/wastefuldefensivedomainregistrations

Reddit logo with alien head on orange background

One thing that baffles me regarding sizable firms is how much money they spend on defensive domain name registrations. These are domains that they’ll never use but decide to register to keep them out of the hands of people who might do nefarious things with them.

This makes sense to an extent. Big firms ought to register key domains that might be misused or that might come in handy someday in the future.

But what I usually see are firms registering dozens or hundreds of domains of very little value. Anyone who wanted to do something nefarious with domains could easily find alternatives to use.

Case in point: this stretch, Reddit registered 50 domain names. While I see some defensive (or future use) value in some of them, most of them are a complete waste.

Here’s the list of domains.

reddit2fa.com
redditbbs.com
redditcareers.com
redditcelebrity.com
redditcloud.com
redditdigitalwallet.com
redditdirectmessages.com
redditdm.com
redditdownvote.com
redditdownvoted.com
redditeli5.com
redditflair.com
redditiamas.com
redditmeaningcloud.com
redditmisinformation.com
redditmobile.com
redditmodmode.com
redditmold.com
redditobs.com
redditopensource.com
redditoutage.com
redditpassword.com
redditpasswords.com
redditpayment.com
redditpredictions.com
redditptt.com
redditpubilcaccessnetwork.com (note the typo of public)
redditrating.com
redditratings.com
redditres.com
redditrpan.com
redditsdk.com
redditsnoo.com
redditsocial.com
redditsocialmedia.com
redditspoiler.com
redditspoilers.com
redditspoilertag.com
redditspoilertags.com
redditsponsored.com
redditsubscriptions.com
reddittelevision.com
reddittil.com
redditupthevote.com
redditupvoted.com
redditusenet.com
reddituser.com
redditusers.com
rnosleep.com
rpanstudio.com

It seems like someone at Reddit had some budget to burn.

Also on the wire

Other reporting from the domain desk.