Reglikedomain industry desk

The Gap Sues TheGap.com

The Gap Sues TheGap.com

Apparel firm wants control of TheGap.com.

The Gap, Inc. has sued TheGap.com under U.S. anti-cybersquatting laws.

This action ought to come as no surprise. Despite being registered way back in 1994, the domain recently started forwarding to affiliate offers counting free Gap gift cards:

The Gap states that TheGap.com forwards to one of two web sites offering gift cards if people submit their personal information and complete sponsor offers. If the user tries to leave the page they are presented with a pop-up warning which can redirect them to a third web site.

The apparel firm filed the in rem action against the domain name in U.S. District Court, Eastern District of Virginia. This is where .com registry VeriSign is based.

The firm is seeking control of the domain name.

Also on the wire

Other reporting from the domain desk.

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