GoDaddy .co Super Bowl commercial (with a Danica Patrick cameo) — The intriguing

GoDaddy.co Super Bowl commercial is very different from its predecessors.

Last night .co tweeted a link to its Super Bowl commercial.

I’ve watched it a few times (it’s embedded below) so I can fully grasp what’s going on.

The basic idea makes sense: a lot of other people have your same idea for a web site. Go register it today.

But from there I make these observations:

1. The ad doesn’t really promote .co that much. Sure, .co sits on the screen the whole time, the URL on the screen is GoDaddy.co, and the announcer tells you to register your .co domain at the end. Although that’s a lot of screen time for .co, I think the commercial’s message could have been used just as easily to promote another top level domain.

2. I get the punch line with the guy who put the idea online first being on a private jet, but I don’t get the Sky Waitress punch line.

3. Danica Patrick is in the commercial — but just barely. Less than a second?

4. This commercial is a big departure for Go Daddy given the complete lack of bare skin or any sexual innuendo.

What do you think?