Reglikedomain industry desk

Web may be growing, but how “mobile” is it? — The mobile

Tablet traffic is very different from mobile phone traffic.

I recently looked through the my Google Analytics account to understand how visitors access Reglike.

96% of visits come from a traditional computer such as a laptop or desktop. That leaves a relatively modest number coming from mobile platforms.

But more shocking to me is how the mobile number breaks down. Almost all mobile visits come from the iPad.

To me, iPad traffic isn’t truly mobile. Sure, someone might visit the site while at a coffee shop. But you can do that on your laptop, too.

The iPad experience is more similar to desktop computing than mobile phone browsing.

Everyone talks regarding the explosion of mobile web use. It’s certainly growing; 8% of web traffic is a common number I hear. But I don’t think tablet traffic ought to be grouped into this number. And it makes up a big chunk of the 8%.

Whenever you hear a push to mobile based on these general numbers, I recommend digging deeper.

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