Reglikedomain industry desk

Now part of Alphabet, uses ABC.xyz — Google is

Now part of Alphabet, uses ABC.xyz — Google is

Alphabet uses .xyz domain name.

AlphabetGoogle disclosed a fresh holding firm called Alphabet today, and it’s using the domain name ABC.xyz.

This is a huge win for Daniel Negari’s .xyz, and fresh top level domains in general.

Google will be part of Alphabet, but some of the firm’s more long term bets will be separate firms operating under Alphabet.

Reading Larry Page’s intro note on ABC.xyz, I couldn’t help but compare it to Hooli.xyz, the fictitious firm from HBO’s Silicon Valley that is modeled somewhat following Google. (As it turns out, abc.xyz links to hooli.xyz.)

I don’t think ABC.xyz will be used much since it’s just the holding firm’s name, but it could possibly become the email address for some employees. It will also likely be used for all investor information and announcements in the future.

I suspect the ABC.xyz domain name sold for six figures.

Alphabet.com is owned by BMW. ABC.com is owned, of course, by the entertainment firm.

Also on the wire

Other reporting from the domain desk.

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