Reglikedomain industry desk

Letter domain sold for a high price — This four

Letter domain sold for a high price — This four

This four letter domains sold for a lot of money, and here are some potential uses.

Four L's on a blue and orange background

West.cn noted on March 2 that the domain MPZS.com was sold for 80,000 yuan (regarding $11,400). As stated by the same news, the market price for four letter .com domains has increased from around 2,100 yuan in mid-February to around 2,700 yuan now. So, what MPZS.com is a definite outlier.

Many firms in China use 4-pin names. For example, the global player Alibaba is actually 4-pin (A Li Ba Ba = 阿里巴巴). Didi Chuxing, the taxi-hailing firm which swallowed up the all-mighty Uber China in 2016, is another example (Di Di Chu Xing = 滴滴出行).

Four letter domains are great since they are relatively cheap but can be used by startups as acronyms of their 4-pin names. In the case of MPZS.com, it can be used to create many brands for application in a variety of business fields. Below are some examples I came up with.

Pinyin Chinese Meaning Business field
Ming Pai Zu Shi 名牌祖师 famous founder of a field consulting
Ming Pai Zhu Shou 名牌助手 famous assistant outsourcing
Mei Po Zhi Sheng 媒婆之声 voice of the matchmaker match making
Ming Pin Zhan Shi 名品展示 showcasing famous products ecommerce
Mo Pa Zhen Suo 莫怕诊所 no fear clinic medical
Ming Pai Zhu Suo 名牌住所 famous address real estate

There are by now two Chinese firms using the MPZS acronym. MPZS.com.cn provides interior decoration services, and its name is Ming Peng Zhuang Shi (铭鹏装饰=interior decoration engraved with a bird, in literal translation). MPZS.net is also in the same field, and its name is Ming Pin Zhuang Shi (铭品装饰=interior decoration engraved with character).

Be aware that many 4-pin names can be upgraded to 2-pin or two letter. In the above examples, MPZS can be upgraded to MingPeng.com, MingPin.com, or simply MP.com since Zhuang Shi is a suffix describing the business field of the firms and therefore can be omitted. For domain investors owning the mentioned domains for upgrade, that is good news.

Also on the wire

Other reporting from the domain desk.