Reglikedomain industry desk

Canadians are back with more .ca commercials — Those wacky

Canadians are back with more .ca commercials — Those wacky

CIRA features Mounties, hockey, bears, and maple syrup in fresh commercials.

Still from a TV commercial for .ca domains shows a Mountie officer with hockey gear and a virtual reality headset

Last year, .Ca country code manager CIRA aired a series of commercials in an advertising campaign called Don’t Be a Traitor. Featuring Canadian staples such as Mounties and maple syrup, the commercials espoused the benefits of choosing .ca over .com.

CIRA states the TV commercials were a big success, and it has returned with four fresh spots this year. The 15-second ads will run on Canadian TV starting Monday, September 14.

The commercials state that Canadian shoppers are four times more likely to choose .ca over .com and refer people to the domain name Choose.ca.

My favorite ad is “Put it on the net”, embedded below. Other spots are Domain name of thrones, A winning hand, and Bear necessities.

Also on the wire

Other reporting from the domain desk.

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