Filed for .Bank Top Level Domain Name — Trademark Application

Application filed for .bank domain name.

The same firm that filed a service mark application for .Secure is at it again, this time filing an application for .Bank.

Wisconsin-based Asif LLC filed application 85,120,345 on August 31 to cover “Domain name registration services”.

In the U.S. you cannot trademark a top level domain name, although that hasn’t stopped people from trying. At least one applicant has stated it will use its non-U.S. trademarks in an effort to keep out any competitors for its TLD.

ICANN has yet to address how it will treat TLD trademarks in the upcoming round. But it may not matter what ICANN thinks; ultimately a trademark holder can slow down the process or scare off competitors with the threat of lawsuits.