TrafficClub Closing Its Doors

Parking aggregater to shut down service at end of month.

Moniker’s TrafficClub will shut its doors at the end of the month.

TrafficClub allowed clients to maximize revenue from parked domains without moving domains between different parking firms. Traffic to domains was split tested across various parking services and eventually shown more on the feeds that had higher RPMs.

The service was not without controversy.

Last year DomainSponsor, citing a policy change by Google (NASDAQ: GOOG), yanked its feed from TrafficClub. This resulted in a public spat between Moniker’s Monte Cahn and DomainSponsor’s Ron Sheridan. Apparently the two made up their differences as Oversee.net (DomainSponsor’s parent firm) bought Moniker earlier this year.

That left TrafficClub with essentially one feed — Skenzo. TrafficClub tried to recruit other parking firms. Reglike confirmed that Parked.com was on the list of fresh providers, but this never came to fruition.

Immediately following the purchase of Moniker, Skenzo disclosed it was leaving the program. TrafficClub initially stated the service would continue, but likely ran into difficulty recruiting fresh parking programs given ownership by a competitor to these firms.

Client accounts will be migrated to DomainSponsor’s system. Clients have until February 5 to download any stats and data from the TrafficClub system.