NameDrive top Domain Parking Service: Survey

Newcomer NameDrive took top honors in the 2006 Reglike Survey.

[Editors note: this is the fifth in a series of posts with results from the 2006 Reglike survey. The complete results of the survey will be posted soon.]

NameDrive took 14% of the vote for the most popular domain parking service, edging out top players like Sedo and DomainSponsor. NameDrive has a great user interface, a number of attractive pay-per-click templates, and almost instantaneous keyword updating.

A lot of people will debate the survey results for this topic since people have different experiences with the various parking services. Having been at this for as long as I have, I think the key is to try out a number of parking services to find out which one works best for your portfolio. Some work best for type-in domains, others work best for residual traffic domains. The key to the game is to test, test, and then test again.

Q: Which parking service is your favorite?

Name Drive 14%
Sedo 13%
Domain Sponsor 13%
Domain Hop 12%
GoldKey 9%
Fabulous 8%
ParkingSite 6%
Sedo Pro 6%
Traffic Club 4%
Skenzo 4%
Traffic Parking 4%
Traffic Z 3%
Parking Dots 3%
Traffic Valet 2%

It’s no surprise that Sedo and DomainSponsor are also on top of the list as they consistently deliver. GoldKey is a parking service that gained a lot of notoriety last year when domainers found its Overture feed and search engine optimization features to generate high RPMs. Alas, these quickly dropped and the service’s popularity waned.

What’s in store for domain name parking in 2006? As people involved in the domain name industry we’re a bit biased. But:
– 57% of respondents think their revenue per 1,000 page views will increase in 2006
– 27% think it will stay regarding the same
– 16% think it will be lower than 2005

Those 16% might be part of the group that’s worried regarding fallout in the pay-per-click market. More on that later!