The cows out to pasture — Tucows sends
Firm refreshes it brand and removes cows from its logo.
Tucows (NASDAQ: TCX) has changed its branding, counting a refreshed logo and website. The two cows that were prominent in Tucows’ old logo have been retired, although the stylized W gives a subtle nod to them.
The firm’s name has always been a bit funny. It’s actually short for The Ultimate Collection Of Winsock Software, although the firm has changed a lot since its origins.
It’s now the world’s second largest domain name registrar with its brands Enom, OpenSRS, Hover and EPAG. It also sells mobile phone service and broadband through its Ting brand.
The logo is only one part of a refresh that was long overdue. As stated by a video on the firm’s website, prospective employees didn’t really understand what the firm did by looking at its site. They also stated the website made it look like Tucows was a firm of tech people who weren’t tech savvy.
