Reglikedomain industry desk

Type a fresh TLD in Chrome, and the browser will ask you if you really meant it

Type a fresh TLD in Chrome, and the browser will ask you if you really meant it

Did you really mean to go to nic.tattoo?

Fresh top level domain names are being delegated to the root, but Google Chrome wants to make sure you really meant to type them in.

Here’s what happens when you type one of these fresh domain names into Chrome:

nic-gallery

It defaults to a Google search for “nic.newtld”, and you have to click a link to go to the actual web address.

You only have to click the link once and then you don’t get the message when you visit the domain again. I’m sure this is temporary until the domains become more widespread.

Another interesting thing when going through this exercise: type in nic as the second level domain for many of Donuts’ delegated domains, and it lands on a parking page at Searchezy.com or goes through a zero-click site.

Also on the wire

Other reporting from the domain desk.