Reglikedomain industry desk

Robbery video features .Vegas domain name — Viral restaurant

Video has nearly 800,000 views by now.

A Las Vegas Mexican restaurant turned a robbery into a viral video hit, giving the .Vegas top level domain name a bit of publicity at the same time.

Frijoles & Frescas was recently robbed. That sucks for the restaurant, but it managed to turn surveillance video of the robbery into a viral video hit that is giving it publicity and likely leading to the identification of the perpetrators.

The restaurant uses the domain name FrijolesAndFrescas.com, but also owns the shortcut Frijoles.vegas (which forwards to the .com). The end of its video shows the Frijoles.vegas domain name.

Maybe I’ll stop by this restaurant while in Las Vegas for NamesCon. The tacos definitely look yummy.

(Thanks @joelrunyun)

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