Reglikedomain industry desk

The reason for RideScout’s $80k domain name purchase? — Was Daimler

The reason for RideScout’s $80k domain name purchase? — Was Daimler

A subsidiary of Daimler has purchased RideScout, a firm that just paid 60,000 euros for a domain name.

RidescoutThe prior week I wrote regarding how RideScout, a firm that helps map out the best transportation options for a route, purchased the domain name RideScout.com for 60,000 euros ($80,000 USD) at Sedo.

The firm has been using the longer domain RideScoutApp.com for its web address.

The timing and price tag make a lot of sense with news out today: A subsidiary of German car giant Daimler has purchased RideScout.

Daimler has a subsidiary called moovel that operates the car2go car sharing service. car2go is similar to ZipCar.

The buyout makes senses, as car sharing can fit nicely in RideScout’s service. It also sheds light on why a modest startup like RideScout would suddenly plunk down a lot of cash for a better domain name.

Also on the wire

Other reporting from the domain desk.

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