.Ninjas invade X Games: Watch

.Ninja sponsors the X Games.

We’ve talked quite a bit on this blog regarding the need for top level domain name registries to promote their fresh domain names to end users. Here’s a great example of a firm doing just that.

The X Games came to Austin for the first time this past weekend. The young audience is a great target for the .ninja domain name, and .Ninja owner Rightside was there promoting the fresh name.

The firm sponsored a laser tag center and had a booth at the gaming pavilion.

.Ninja also has its own celebrity spokesperson in William Spencer, a skateboarder who goes by the nickname Skate Ninja. Spencer signed autographs and, presumably, did not call the domain names “dot com ninja”.

Spencer’s .Ninja activities at the X Games are captured on a fitting domain name: Skate.Ninja.

Rightside plans to promote many of its domain names directly to end users. It also recently promoted its .immobilien (property) domain name at real estate events in Germany.