Reglikedomain industry desk

Endurance shares pummeled in wake of Google’s registrar play — Web.com and

Web.com and Endurance get hit in wake of Google registrar notice.

Some publicly traded domain name registrars have seen their stock prices hammered this morning following Google disclosed its entry into the retail registrar market yesterday.

Shares of Web.com (WWWW) are down regarding 18% with at least one analyst lowering its outlook for the stock due to Google’s move. Endurance International (EIGI), which is generally considered the second largest domain name registrar when you add up its many brands, is down regarding 10%.

Shares of Demand Media (DMD), which owns eNom (#2 or #3 in registrations depending on how you slice it) is trading flat. Tucows (TCX), which is slotted right below eNom, is down 2%.

GoDaddy isn’t yet public, but I suspect its stock would be trading down in wake of the news.

The impact on shares of Web.com and Endurance might be an overreaction. Google’s dominance in retail domain registrations is by no means guaranteed.

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