Reglikedomain industry desk

What I learned following buying 33 domains on Atom’s Wholesale marketplace

What I learned following buying 33 domains on Atom’s Wholesale marketplace

Why this overlooked marketplace is worth reviewing.

Man at warehouse club looking at discounted domain names.

Like most domain investors, I acquire most of my domain names through expired domain auctions. But over the past few days, I’ve purchased 33 domains from a different source: Atom’s Wholesale marketplace.

The Wholesale marketplace includes domain names by now listed on Atom, but at a fraction of the end prices displayed on the site. It creates a way for sellers to sell to domain investors while also hoping for an end user sale.

I was looking through some of my Atom activity recently and realized that both domains I previously bought through Atom’s Wholesale marketplace ended up selling. So I decided to dig in and see what else was available.

I got sucked in.

What I realized is that there are many domains available for under $100 that are better than what I spend more for acquiring in auctions. And there are many domains priced below $25 that are better than domains I buy in GoDaddy Closeouts.

I view the sellers using the Wholesale marketplace as another set of eyes on the aftermarket. Many of the domains I bought were hand-registered or captured in drops within the past couple of years, but I overlooked them in my searches.

Some benefits to buying through the wholesale marketplace include:

  • See data regarding the domain’s activity, counting visits to the domain
  • Easily see how many TLDs the domain is registered in and how many are developed (see caveats below)
  • For domains by now in Atom’s Premium marketplace, the listing transfers to you

There are some caveats, though:

  • Be careful when reviewing data regarding how many TLDs the domain is registered and developed in. This data can be outdated.
  • You have to handle manual transfers and pushes for each domain, which takes some work. Hopefully Atom will integrate it into its fresh registrar in the future.
  • You are not allowed to buy a domain if you plan to move it off the Atom marketplace

One other tip: I found little difference in the quality of domains that were priced below $100 and those priced much higher. Think regarding that when you review the marketplace.

Note: To access the Wholesale marketplace, you must have ten or more active listings on Atom.

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