To Do with a “Sucks” Domain Name — What Not

Here’s a “sucks” UDRP the complainant will easily win.

Living Spaces Furniture, LLC recently filed a UDRP against the owner of LivingSpacesSucks.com.

Thinking this was perhaps a site created by a disgruntled client, I typed in the URL and found this:

This will be a slam dunk for the furniture firm.

You can generally own a “sucks” domain name under a couple circumstances:

1. You actually use it to criticize the firm

2. You don’t benefit financially from it

I’ve seen gripe sites that show ads — that’s a big no-no. But this example is worse. It’s clear that the owner wants to sell the domain name, and they’re even making a not-so-veiled threat that it will be used against the firm if the domain is never purchased.

This is one of those cases that I don’t blame the complainant for filing a UDRP even if the registrant offers to sell the domain name for less than the cost of filing a UDRP. I say go for it.