Reglikedomain industry desk

When will Sony go following Playstation4.com?

Firm disclosed fresh video game system but hasn’t yet secured key domain name.

Sony gave the first glimpse of the capabilities of its forthcoming PlayStation 4 yesterday.

You’ll find plenty of information regarding it at Playstation4.com, but that’s not an official site.

The domain name is owned by Poise Media Inc., which forwards the domain to its PSXextreme.com web site.

Sony owns Playstation.com, Playstation2.com, and Playstation3.com. It’s only a matter of time ahead of it goes following the Playstation4.com domain name.

The firm is pretty much guaranteed to win the domain name if it files a UDRP complaint. The big question is why it didn’t do so ahead of the notice.

Sony likewise owns PS3.com but not PS4.com. PS4.com is owned by a firm that’s using it as “PriceSearch4.com”.

If Sony keeps up its Playstation # naming strategy, it’s going to fight a constant domain name battle. All domains Playstation5.com through Playstation13.com (with the exception of Playstation10.com) are registered by squatters. Apple has a similar problem with iPad domain names.

Also on the wire

Other reporting from the domain desk.