Reglikedomain industry desk

Invest in Domain Names in 2007 — Where to

You can earn money investing in domains related to overall trends in 2007.

This time of year every publication likes to run an article regarding predictions for the coming year. Savvy domain investors ought to pay attention to these articles. Overall business and lifestyle trends can have a big affect on the value of domain names. People who noticed the trends toward user-generated content and self publishing banked on blog and social networking domains over the past few years.

Let’s take a look at a recent Forbes article, “Fearless 2007 Predictions” by Rick Karlgaard (January 8, page 27). Here are some of his predictions and how you can apply them to the domain name market.

Big Tech has another good year. Karlgaard explains that HP, Oracle, and Cisco are all up and ought to do well in 2007. You can bet on big tech in domains. For example, last year I spent a decent amount of money to buy IndentityManagement.com. Identity Management is a genre of technology for organizations to manage its employee’s IDs, network, security, etc. An example software application in this segment is enterprise single sign-on. If you search Google for “Identity Management” you’ll see the top advertisers include HP, Oracle, and BMC…and many of them are paying over $8 per click. Look for domains that might interest these big tech firms and their startup rivals.

Web 2.0 inflates to bubble status. As a domainer, I look at a lot of these web 2.0 firms and laugh at their domain names. They are perhaps the worst domain names a firm could ever choose. Flickr.com? (A Yahoo! firm (NASDAQ: YHOO). Talkr.com? Frappr.com? The only thing these domains are good for are sending traffic to Flicker.com, Talker.com, and Frapper.com.

Tiny jets begin to ship. Browse on over to Domain Tools and use its suggestion tool to find domains related to private jets and tiny jets. Or look for similar domains for sale.

Hockey and soccer gain popularity. Karlgaard predicts these sports will gain popularity since sizable flatscreen TVs make these sports easier to watch. Sports domain names are typically shunned by big domain investors since of relatively low pay-per-click prices. You can pick up good ones for under $1,000. Again, Domain Tools is the place to find available and for-sale domains related to hockey and soccer.

Of course, Karlgaard could be wrong. And trends don’t necessarily translate into fast profits in an illiquid market like domain names. Don’t invest anything you can’t lose.

Also on the wire

Other reporting from the domain desk.