Reglikedomain industry desk

Which fresh TLDs I’m renewing (and not)

I’ve renewed most of my fresh TLDs so far, but that might change.

Fresh top level domain names have been out for over a year now, and that means those of us who registered them are facing renewal decisions.

We by now know early renewal results, at least from the biggest registry: for Donuts, early renewal rates ranged from 55%-72% per top level domain.

I haven’t gone big on fresh top level domain names. I have regarding 60 in my portfolio and I’ve mostly registered domains in generic extensions. Some have by now come up for renewal and some will again soon.

It’s only been a year, and I rarely let a domain go the first year. I’ve received a few purchase inquiries on domains, but not many (and apparently no one serious). So, do I keep them with a longer time horizon or let them go? Here’s what I’ve done so far:

.Club – renewed the two domains I have, Autograph.club and StockPhoto.club.

.Link – renewed all four.

.Expert – renewed two of three. I ought to mention that, at the same time I registered the three .expert domains last year, I also hand registered 10 .com domains ending with “expert”. I’ve renewed all ten of these (for the same price of my two .expert renewals).

.XYZ – I’ve renewed 11 of 12.

The bottom line on the domains I’ve renewed so far is that price matters to me. I don’t have to think long for a $10 domain; I do have to for $50 domains.

The same goes for the other domains I own: .website, .casa, .work and .click. If renewal rates are significantly higher than first year rates (which were all $15 or less), I’m likely to let a lot go.

Also on the wire

Other reporting from the domain desk.