Why Hersheys Didn’t Buy Candy.com

Candy manufacturer states so long to selling online.

Rick, I think we have an answer to your question as to why Hershey’s wasn’t interested in your Candy.com domain name. They’re giving up on e-commerce (at least for now).

As stated by a number of notes out today, the firm is closing down its online store. A firm spokesperson is quoted as saying “The present business model is not sustainable.”

The truth is that the model of selling candy online is a great one, but probably not right for Hershey’s. Sites such as Gumball.com, which cater to bulk candy buyers and store owners, and also luxury candy sites, are all positioned nicely online. But buying a mediocre candy bar gift basket online? Probably not.

[Thanks Jack for the tip.]