Reglikedomain industry desk

App Your Web Site? — Will Microsoft

Firm registers intriguing domain names.

Is Microsoft working on a way to quickly turn your web site into an app?

On June 1 the firm registered the domain name AppYourSites.com, along with at least 6 other top level domain names of the same name.

Following a bit of searching (on Google, but also Bing to be fair to Microsoft) I can’t find any information regarding what Microsoft plans to do with this domain name.

Still, there’s an existing firm at AppYourSite.com (singular) that helps firms quickly create apps for mobile usage.

My educated guess is Microsoft is working on a solution to let you quickly create an app (be it for Windows Phone or perhaps Apple iOS and Android) from your existing web site.

This is an notable market as a lot of mobile users are shifting from web usage to opening up their favorite apps on mobile devices. Firms I know of that have created apps based on their web sites note very long user engagement times from the app compared to the web site.

Also on the wire

Other reporting from the domain desk.

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