“Adsense” launch in mid April? — Will Yahoo’s
Yahoo’s Overture unit sent out its latest newsletter today, and it vaguely hints that Yahoo’s “Adsense”-like program will launch in mid-April. As stated by this article, the terms and conditions for advertisers will change in mid-April. It states that this is for a couple reasons, most notably since Overture is changing it’s name to Yahoo! Search Marketing Solutions. But it also mentions that some other changes are in the works. Maybe I’m reading into this, but this could be a major clue as to Yahoo’s imminent launch of an ad syndication product for smaller web sites.







