Reglikedomain industry desk

Buy Shares in Demand Media? — Will You

Firm sets flotation price range.

A sizable domain name firm is getting ready to go public. Will you get in on the action?

Demand Media, which owns eNom, has set an expected price per share of $14-$16. It plans to sell 4.5 million shares while existing shareholders hope to offload 3 million shares.

The firm also released preliminary, unaudited numbers for Q4 2010. In the last quarter of the year it grossed between $71.5 million and $73.5 million, a 31% increase over the same quarter in 2009. Demand Media credits the growth primarily to increased content revenue due to both more pageviews and a higher RPM. Increased domain name registrations also helped, but to a lesser extent.

So, do you plan to buy shares in Demand Media’s IPO?

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