Reglikedomain industry desk

To Super Bowl with Karlie Kloss ad — Wix returns

Website builder makes last-minute ad buy for Sunday’s Super Bowl LIII.

Website builder and domain name firm Wix (NASDAQ: WIX) will have a commercial in this year’s Super Bowl, making it five Super Bowls in a row for the firm. It was a last minute ad buy so it is repurposing a previous ad with supermodel Karlie Kloss.

The Wix Super Bowl commercial will promote Wix’s SEO Wiz and Pro Gallery tools.

Both Squarespace and GoDaddy, which have advertised in previous Super Bowls, will not have commercials in Super Bowl LIII.

Here’s the Wix ad:

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