Registrations “Comfortably Exceeded” Expectations — .XXX Sunrise

A long way to go but numbers by now look strong for .xxx sunrise registrations.

The .xxx sunrise registration period is less than a week old, but ICM Registry CEO Stuart Lawley told Reglike “I think it is safe to say that we have ‘comfortably exceeded’ our internal estimates” via email today.

Lawley goes on to write:

The response to the unprecedented media coverage the prior week was immediate and strong and we are surprised at the level of applications at this early stage of the process from all phases of the Sunrise, AT, AD and B have all exceeded our expectations.

Read this post for an explanation of what each of these sunrise options are. You can see how much registries are charging for each sunrise option here.

The .xxx buzz ought to only increase. Stuart states the firm is regarding to push into high gear:

Our systems are humming along just fine and the automated member validation is working smoothly and we look forward to releasing our TV and online series of commercials starting tomorrow, which ought to further generate interest and buzz.

We have a series of trade shows we are attending over the next few weeks in Amsterdam, Prague, London, Munich, Berlin followed by the TRAFFIC show in Fort Lauderdale where we are primary sponsor and at which we are holding our launch party on Monday 17th that promises to be quite the event.

I’m with Kevin Murphy — I’m not surprised by the response so far.