The power of .Com to promote its domain names — .XYZ harnesses

Firm uses com.com to market .xyz domain names.

Regardless of what you think regarding its approach, I’ve got to hand it to .xyz. The top level domain is trying a bunch of creative marketing and sales tactics.

Here’s one a reader just tipped me off to: the firm is using the com.com “typo” to inform people regarding available .xyz domain names.

Depending on which domain name .com.com you type in, .xyz will give you a pitch for .xyz. For example, type in baseball123.com.com and you’ll see a notice that the .xyz domain is available, along with a link to register it:

If you type in a domain name that’s taken in .xyz, it will forward you to either a general sales page for .xyz or an advertiser page.

I don’t know how much traffic com.com gets these days, but it’s certainly still substantial. It was owned by CNET (CBS Interactive) for a long time ahead of being sold last year.

(hat tip Joe Politzer)