Reglikedomain industry desk

Sandwich.com for $137,500, and here’s the history behind 9 other domain names it sold at auction today. — Yahoo! sells

Sandwich.com for $137,500, and here’s the history behind 9 other domain names it sold at auction today. — Yahoo! sells

Today Yahoo! sold domain names that it picked up by acquiring Broadcast.com, HotJobs.com, Overture, and many others.

Yahoo CyberJokes.comI have to admit, I’m a sucker for dot.com nostalgia. Watching the Yahoo! domain name auction on Sedo today brought back memories of flipping through The Industry Standard while updating bids on GoTo.com. (Yeah, I know most of these Yahoo! acquisitions happened following the .com bust, but don’t ruin my moment.)

The auction concluded with 10 sales. Here’s the history behind the domain names that sold.

CyberJokes.com ($4,100) – It’s a silly name, but this one came from a big buyout: Mark Cuban’s Broadcast.com.

Sandwich.com ($137,500) – This was a headline domain, and it almost didn’t sell during the auction. Three different bidders participating at $75,000+. Sandwich.com also came with Broadcast.com.

Jumpcut.com ($11,500) – This was a website that provided free video editing and hosting services that Yahoo! purchased in 2006. It shuttered it in 2009. There are 768,000 Google search results for the domain. The Sedo parked page is one of the top results, probably since the domain resolved until just recently.

Sold.com.au ($15,600) – Yahoo! purchased Sold.com.au from the publisher of Sydney Morning Herald for $24 million in 2001.

Dialpad.com ($9,199) – this was a voice over IP firm that went into bankruptcy in the .com bust, came out and raised more money, and then was purchased by Yahoo! in 2005.

PostaJob.com ($13,500) – this came with Yahoo!’s buyout of HotJobs.com.

RecruitingHQ.com ($1,149) – Yahoo! picked this up when it purchased college sports network Rivals.com

Tesserae.com ($707) – this domain goes way back into the early part of GoTo.com, which later became Overture and was purchased by Yahoo!.

Vivas.com ($10,000) – Yahoo! purchased VivaSmart in 2000.

MaximumVisibility.com ($1,350) – I’m going to need to crowdsource an answer this one, as I can’t find much of a history for it. It would seem to be related to search engine placement.

(note: I grabbed the winning bids as best as I could, but let me know if you captured a different final price.)

Also on the wire

Other reporting from the domain desk.