Reglikedomain industry desk

Rage.com for Upcoming Rage Video Game — ZeniMax Buys

Video game creator shoots bullseye with domain name purchase.

A long awaited video game has a fresh home on the web – Rage.com.

ZeniMax Media Inc. purchased the domain name from a man in Great Britain for $49,999, and is now forwarding the domain name to rage.bethsoft.com (Bethsoft is the publisher). The deal was handled through Sedo. The seller moved his web site to RageLive.com.

That a firm would spend so much for a domain name for a video game ought to come as little surprise. Video game making has become a huge financial undertaking, and $50,000 is just a drop in the bucket. Plus, Rage has been a much-hyped video game, first disclosed in 2007. Back then id Software introduced the idea for the game, and ZeniMax since purchased the firm. At one point video game giant Electronic Arts was also involved. The latest word is that the game isn’t coming out until next year.

Also on the wire

Other reporting from the domain desk.

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