Reglikedomain industry desk

For $15,100 (and other expired domain name sales) — 259999.com sells

Who states there’s nothing fresh UnderTheSun.com ($3.8k)? Two months ago, a pair of 6-digit numerical domains topped these charts. But those headline-making expired auctions – $7.5k and $7.3k – fail to match last week’s $15.1k sale … even added together! Has the entire asset class doubled in price following 2 short months? Well, that can’t be inferred just by looking at a few peak sales. But it’s safe to say appreciation in this sector has been – hmm, so many adjectives to choose from … Crazy? Tremendous? Unreal? Amazing? Wonderful? A sign of the Apocalypse? Remarkable. Let’s stick with that.

That’s not a fluke. Another 6-digit .COM sold for $6.0k, even though it begins with the notoriously unlucky “4”. Evidently 4 lucky “8”s can overcome such a curse. Not far behind ($5.1k) is a 5-digit .COM bookended by the number “9”. Numerics rank 1st, 5th, 6th. Over $1000, you’ll find 11 of them. And I’m only counting expired domain auctions at 2 venues.

Domain End $ At Domain End $ At
259999.com 15,100 NJ GUMO.com 7260 NJ
FTB.net 6128 NJ MuddyWaters.com 6100 NJ
438888.com 6000 NJ 98569.com 5079 NJ
WE.biz 4900 NJ VODY.com 4400 NJ
UnderTheSun.com 3750 NJ NCJRS.org 3601 NJ
SGP.net 3478 NJ Dowel.com 3402 NJ
GZZT.com 3180 NJ SnowMaster.com 2877 NJ
DROR.com 2700 NJ JiaPinHui.com 2420 NJ
iStuff.com 2101 NJ Wingu.com 2030 NJ

.NET is soaring – Chinese birds anyway. Seldom do we see $6.2k LLL.net sales in the wholesale market. Even that $3.5k item is perched higher than you’d normally expect. What’s the lesson here? That depends. Buy into LLL.net’s while they’re in demand? Avoid LLL.net’s since prices have gone up? There’s no single right answer.

LL.biz domains wouldn’t normally fetch $4.9k either, but I suppose many bidders read WE.biz as the pronoun “we”. Then again, other bidders may be speculating on the same domain as a Chinese play, due to its brevity. Certainly 2595.cc aims squarely at China, and $2.0k is high for that asset class also.

As speculators cast regarding for “the next big thing”, various Chinese-looking categories are being wined and dined. Normally I’d feel certain that a 5-letter .ORG must be desirable as a Western acronym or sought following for the sake of its back links. Still, at the moment I see so much optimistic recklessness – and, yes, group think – that I can’t rule out NCJRS.org ($3.6k) as being “Chinese” even if its buyer isn’t.

Domain End $ At Domain End $ At
2595.cc 1990 NJ RMLF.com 1950 NJ
Brand
Masters.com
1901 NJ 939898.com 1900 NJ
600188.com 1770 SN BigEnergy.com 1611 NJ
60367.com 1608 NJ TheFormula.com 1520 NJ
698678.com 1509 NJ Mega-Vids.com 1500 SN
HobbyHut.com 1410 NJ SixRivers.com 1356 NJ
JMO.net 1350 SN Tech
Firm.com
1337 NJ
73607.com 1320 NJ TechHost.com 1200 NJ
HG9187.com 1150 SN 858566.com 1110 NJ
Herbal
Pharmacy.com
1009 NJ WBEditor.com 1005 SN

China isn’t the whole world. As proof, look no further than MuddyWaters.com. $6.1k is a hefty price for the name of a musician. But I’ve sipped a macchiato at a cafe named following this one; and plenty of businesses along the Mississippi could brand themselves this way. Whatever deep-rooted earthiness you hear in rock, pop, or country probably derives from bluesmen like Muddy Waters. Without them, we’d be left with EuroVision.

iStuff.com ($2.1k) – now that’s vague enough to be versatile. Not so, Dowel.com ($3.4k), which is as specific as it gets. (“Dowel” means a cylindrical pin or rod.) SnowMaster.com ($2.9k) matches the name of a snow-blower brand. Now is the right time of year for that firm to purchase. Shoveled off the driveway for the first time this year just a few days ago.

HerbalPharmacy.com ($1.0k) was a good buy, considering the size of the pharmaceutical industry and the popularity of herbal medicine. Speaking of big business, the villains in a British TV drama I watched last night hailed from BigEnergy.com ($1.6k). In this context, being “big” has negative connotations. So this buyer may want to brand the competition rather than themselves. Part of who you are is who you’re not.

Domain End $ At Domain End $ At
UULife.com 978 SN 47210.com 940 NJ
1026.net 910 NJ Manhattan
Village.com
860 NJ
Mobile
Orchard.com
851 SN TheCrown
Group.com
842 NJ
SPRY.org 819 NJ MidwaySlots.com 810 NJ
GISP.org 810 NJ SlotCarRacing.com 795 NJ
557718.com 775 SN Antioxidants.net 761 NJ
288116.com 755 SN GACGA.com 750 NJ
68555.net 730 NJ TelaLink.net 720 NJ
HeatSource.com 715 NJ HouseInsure.com 700 NJ
DZAY.com 680 NJ NJWorks.org 675 NJ

You’ll be forgiven for thinking ManhattanVillage.com ($860) pertains to Fresh York City. In fact, it seems to be related to Manhattan Beach, California. MiraLoma.com ($415) is also a place in California. NJWorks.org ($675) probably stands for Fresh Jersey – which would only be obvious to Americans.

Nutrition enthusiasts never tire of talking regarding Antioxidants.net ($761); so I imagine somebody with something to say will say it with that domain. All I know is they’re supposedly good for me and make food taste tediously technical. Adding “source” to a keyword is an established naming convention for outlet stores and e-commerce sites. So, yes, HeatSource.com ($715) is a standard phrase from thermodynamics; but, unlike its opposite “heat sink”, this phrase makes a good brand name selling furnaces or heating equipment.

Domain End $ At Domain End $ At
CounterClaim.com 672 NJ 288119.com 620 SN
Tabbloid.com [sic] 592 NJ Design-For-All.org 590 NJ
CDED.com 590 NJ Austin
Furniture.com
567 NJ
AllenWrenches.com 565 NJ 333880.com 564 NJ
TJUS.org 550 SN OldLaptops.com 518 NJ
NYED.com 516 NJ JicarillaOnline.com 510 NJ
FirstThursday.info 510 NJ KhongGiann
Hadep.com
505 SN
Anthroposophy.com 505 NJ ENFSI.org 501 NJ
BBCP.net 479 NJ SmartChoices
Program.com
475 SN
DairitenHP.com 475 SN 288117.com 455 SN
Florida
Insurance.net
455 NJ BSPGroup.com 454 NJ
XTXB.net 450 NJ 755711.com 450 NJ

If you’re like me, then you’re not entirely sure what Anthroposophy.com ($505) is. But it is a real belief system and not an invented “brandable”. OldLaptops.com ($518) – some people collect them as antiques by now, believe it or not. The rest of us simply want cash back for our outdated electronics. Developed either way, this domain will turn a profit.

Our attitude toward permanence – what lasts and what doesn’t – is perhaps the most telling aspect of our culture, whatever culture that happens to be. Prior to living in Fresh Mexico, I wouldn’t have recognized JicarillaOnline.com ($510). The spelling is Spanish; but Jicarilla is, in fact, an Apache tribe. The language is still taught. You can learn to speak it here.

Domain End $ At Domain End $ At
ThinkingWith
Portals.com
450 SN PQLU.com 445 NJ
MPWE.com 430 NJ GPZC.net 429 NJ
Display
Banners.com
424 SN PRNZ.net 421 NJ
LCSF.net 420 SN MiraLoma.com 415 SN
ASE2013.org 410 NJ HLVZ.com 410 NJ
LoginCEE.org 410 NJ NSFR.net 410 NJ
Kaiun.com 405 NJ W6.biz 401 NJ
KCSG.net 400 SN BioCrystal.com 392 SN
LadyFox.com 391 NJ THGU.com 390 NJ
Complete
WaveGuide.com
389 NJ URMall.com 384 SN
ImageDomino.net 377 SN AstraProject.org 375 SN
RNBX.net 370 SN OCBX.com 365 NJ
ZGCO.com 360 NJ 558285.com 358 NJ

CompleteWaveGuide.com ($389) might mean surfing. But electromagnetic or acoustic wave guides sprang to mind first, since I had to design some once upon a time. LadyFox.com ($391) matches brands for Australian fashion and Korean cosmetics. You’ll never guess what ThinkingWithPortals.com ($450) is regarding. Looks like a variant of ThinkWithPortals.com, which is … a video game. Clearly.

Domain End $ At Domain End $ At
136818.com 350 SN 161639.com 350 SN
HQOF.com 350 NJ 1Idea.com 349 SN
LivingRoom.net 345 NJ Korean
Escorts.com
343 NJ
YBioFuels.org 340 NJ VGWG.com 340 NJ
PMWN.net 335 SN 2567999.com 330 NJ
YXOX.com 330 NJ WPAZ.com 329 NJ
LUZL.com 329 NJ 3567999.com 320 NJ
519589.com 320 NJ OMShop.com 320 NJ
Divorce
Settelment.com [sic]
320 NJ NHNS.net 319 NJ
Milly.net 310 NJ ZXHF.net 310 SN
598.club 310 SN YLHK.net 310 SN
WBHF.net 310 SN GGYGG.com 309 SN
LUFB.com 306 SN QuoteKO.com 305 NJ
HotelsPerth.com 302 SN DelcoHistory.org 300 NJ

Those LLLL.net domains are climbing, aren’t they! You’ll find 7 of them between $400 and $479, another 7 between $310 and $370, and plenty more at price points all the way down. What’s striking is that the price range for “CHIP” .NETs – i.e. vowel-less “V”-less LLLLs – now overlaps with the price range for non-CHIP .COMs – i.e. those containing a vowel or a “V”. Between $306 and $390, you’ll find 9 LLLL.com’s alongside those 7 LLLL.net’s. In addition, there’s a 5-letter item in there: GGYGG.com ($309). These days, these categories are all mixed together. That stated, 4-letter .COMs range all the way up into the thousands. And the highest sales were non-CHIP CVCVs like GUMO.com ($7.3k) and VODY.com ($4.4k). That category has had years of price stability, unlike CHIPs.

Domain End $ At Domain End $ At
131356.com 300 SN CoolProject.com 287 NJ
UTCPower.com 285 NJ 663181.com 280 NJ
695878.com 280 NJ 228782.com 280 NJ
IMTAOnline.net 280 NJ HNTC.net 279 SN
RealEstate
Manager.com
277 SN 337137.com 270 NJ
VMXV.com 265 NJ BetzMaps.com 265 NJ
WinesForSale.com 265 NJ Maintenance-
Expo.com
260 NJ
FVWH.com 260 NJ ItalyProperties.com 260 NJ
ThePyramidRock
Festival.com
255 NJ WowProducts.com 254 SN
Monaz.com 252 NJ 587726.com 250 NJ
MWST.net 250 SN UPIJ.com 245 NJ
JoseAgar.com 244 NJ TSED.org 244 NJ
288110.com 240 SN CMSPromo
Check.com
238 NJ
MBWL.net 229 NJ PCHEPA.org 226 NJ
Traveling
Great.com
224 SN Munji.com 221 SN
ReggaeRadio.com 221 NJ 867239.com 220 SN
BuildAShed.com 219 SN Kloet.com 211 SN
PFLM.net 210 SN 99801.net 210 SN
Kaabo.com 210 SN AfterMarketing.com 210 NJ
G2RIP.com 205 SN YouthBG.info 204 SN

CoolProject.com ($287) is a cool name for highlighting cool projects. WowProducts.com ($254) tries something similar. Sometimes all it takes in life is 1Idea.com ($349). AfterMarketing.com ($210) might be read as a single word, based on this very “aftermarket” for resold domain names.

ReggaeRadio.com ($221) is straightforward and nicely alliterative. But I’m afraid that the prices paid for ItalyProperties.com ($260) and GermanyProperties.com ($160) don’t give me much optimism for the current wholesale value of my .PROPERTIES domains. Retail prices may be another story. We shall see.

Domain End $ At Domain End $ At
SZPTX.com 202 NJ BGRJ.net 195 SN
BurpeeZoid.com 194 SN MKDM.net 192 SN
LFNF.net 191 SN SHPRT.com 190 SN
Macquire.com 184 SN FMMC.net 180 NJ
TiaoMen.com 180 NJ S55S.com 179 SN
HistoryAnd
Culture.com
179 SN SportScan.com 172 SN
BDZK.net 171 SN CRI74.org 170 SN
TipsFrom
TheTList.com
169 SN MrTeam.com 160 SN
Germany
Properties.com
160 NJ MCBR.net 155 SN
NBJ.biz 154 SN Verken.com 153 NJ
Traslo.com 152 SN Simplifyd.com [sic] 152 SN
PPDP.net 151 SN

TipsFromTheTList.com ($169) seems to be a book based on various travel blogs – hence “T List”. My best guess is that Verken.com ($153) is Dutch for “Explore!” MrTeam.com ($160) must be a pun on Mr. T, right?

Domain End $ At Domain End $ At
PQNC.net 150 SN LQMQ.net 150 SN
MySatisfaction.com 150 NJ DomainForYou.com 144 SN
Yangua.com 144 SN WarraWong.com 140 SN
PJHR.net 140 SN NorfolkHotels.com 139 SN
CatGen.com 139 NJ HealthInsurance
Options.com
131 NJ
FreeCount.com 130 NJ 922F.com 130 SN
Puedu.com 130 SN CowboyPal.com 130 NJ
Vavilov.com 124 SN Ramaglia.com 124 SN
Impex-Info.org 123 NJ LCGN.net 121 SN
330.club 121 SN CorkFacts.com 121 NJ
Oases.org 120 NJ SQWG.net 120 SN
Q817.com 120 SN TheMeadow
Lands.com
120 NJ

Here’s a DomainForYou.com ($144): Is something rugged and manly missing from your life? Do you feel a gnawing vacancy in your social circle that needs filling? Well, visit CowboyPal.com ($130); and order your very own cowboy pal. He’ll follow you around in Stetson and spurs, bow-legged in his chaps, sporting lasso and six shooter, thumbs firmly tucked behind a belt buckle the size of a pancake. Isn’t it regarding time that you were somebody’s “Howdy, Partner”? Batteries not included.

Also on the wire

Other reporting from the domain desk.