Reglikedomain industry desk

Makes Fun of Slurls Domain Names — 30 Rock

Show makes fun of domains that sound different than they really are.

We’ve all seen domain names that have double meanings. Some people call them Slurls, and there are enough to fill a book. Think TherapistFinder.com and FredsHatBlocks.com.

I was catching up on 30 Rock tonight and was amused that the sitcom made fun of this.

The March 17 episode is a spoof of a reality show for Tracy Jordan’s wife. Jenna Maroney takes advantage of the cameras to try to promote her fresh web site Jennas-Side.com. Liz Lemon attempts to point out to her how the name sounds when stated aloud. (This might qualify more for a radio test faux pas than a slurl.)

The show owns the jennas-side.com and jennaside.com (one s) domain names, which forward to a page on NBC.com. Someone else snapped up jenna-side.com following the show aired. Interestingly jennasside.com (two s’s) was registered last year. It is now expired.

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