40 bids on Afternic

An auction for ThreePieceSuits.com shows the value of Afternic’s “Closing Soon” section.

Have you received an offer on a domain listed at Afternic that isn’t quite as much as you’d like? One option is to lower the reserve for your domain to the offer price and it will automatically be added to the “closing soon” section of Afternic. This provides great exposure for your domain. Not only does it show up on the home page of the site, but visitors frequently check this section since it shows domains for which people have by now expressed an interest.

I’ve been preaching this for a while, but now I have a case study. Yesterday I bought ThreePieceSuits.com on Afternic. The domain received its first bid regarding a week ago and it was only $75. The seller of the domain set his reserve at $75 and the domain entered the closing soon category. It instantly caught my attention — and a handful of other bidders’ attention! By the time the auction ended it received 40 bids, pushing the price up hundreds of dollars. I would have never discovered this domain had it not been displayed in the closing soon section.

It helped that the reserve was low on this domain. The low price got people interested, and once people enter a competitive auction they don’t like to lose.

To see other domains closing soon, visit Afternic.