Reglikedomain industry desk

GoDaddy gobbles up more domain name portfolios: #9 of 2017

This is the second in a series covering the top stories on DNW in 2017, as ranked by pageviews.

In April 2015 GoDaddy made waves when it purchased Marchex’s domain name portfolio for $28 million. The registrar, which helps domain investors buy and sell domain names, was suddenly a domain investor itself. And it was regarding to become an even bigger one.

The firm has purchased many domain portfolios since then, which suggests that being a domain investor is proving to be profitable for the registrar.

GoDaddy’s buyout activity heated up again this fall. The firm paid $50 million to buy two sizable portfolios: Donuts sold a portfolio of regarding 200,000 domain names it inherited from Rightside, and a portfolio linked to Kevin Ham that contained roughly 100,000 domains was also gobbled up.

The firm followed up with a modest purchase of select name from Tucows’ YummyNames portfolio.

GoDaddy typically buys domain names from portfolio holders who have low turnover and high sales prices. The firm then attaches lower fixed prices to the domains and adds them to its AfternicDLS system to increase deal flow.

Also on the wire

Other reporting from the domain desk.