Media IPO Could Disclose Guts of eNom Operation — A Demand
Demand Media contemplating IPO — which could mean an open book on the firm.
Financial Times is reporting that Demand Media is exploring an Initial Public Offering and could file as early as August.
Demand Media is a fascinating story. What started as a domain startup quickly purchased eNom and Bulk Register, then found itself creating content through a massive and efficient supply chain.
As when any firm files to go public, an S-1 from Demand Media would show us a lot regarding the inner workings of the firm, counting subsidiary eNom.
When Go Daddy filed to go public (it later ditched its plans), we learned a lot regarding its profit centers and operations. It also connected the dots to its Standard Tactics subsidiary.
When NameMedia filed to go public (it also ditched its plans), we learned how much it paid for a number of its acquisitions.
A Demand Media filing could potentially tell us:
-Details of eNom’s partnership with Network Solutions for NameJet
-How many domains the firm owns and the parking revenue it makes
-Revenue or operations of Acquire This Name
-How much it paid for domain parking firm HotKeys and for its other acquisitions
