AP Buys Domain Ahead of Launching News Registry Service

News cooperative buys domain for launch of initiative.

I often times write regarding firms that announce a fresh product ahead of securing rights to the corresponding domain name. So it’s always nice to see when a firm does secure a domain in anticipation of a launch.

This one comes courtesy of Rob Sequin, who read an article regarding the Associated Press creating a system to detect unauthorized use of its content:

The AP by now plans to roll out a system, called a news registry, that will track its content online and detect unlicensed uses in ways that could help boost revenue for the not-for-profit news cooperative, which was founded in 1846, and its member newspapers. The system will be tested in six weeks by nine newspapers along with a sports statistics provider run jointly by AP and News Corp.

It appears that Associated Press bought the domain name NewsRegistry.com from BuyDomains in August. (The sales price was not disclosed). The domain is still sitting on BuyDomain’s nameservers, but at least the AP had the foresight to buy the domain name.