Behold, eNom’s refreshed logo

Second largest registrar offers up a cleaner, crisper brand image.

It appears that eNom is regarding to reveal a fresh logo as part of a previously-disclosed refresh of its platform. The firm filed an intent-to-use trademark application with the U.S. Patent and Trademark Office the prior week.

The fresh logo includes a stylized red/orange “e” in front of “nom”.

In addition to being a bit sharper and friendlier than its current logo, I think the name is easier to read. This is notable given the similarity between its name and eName.

GoDaddy recently updated its logo as well as part of a site refresh and fresh advertising campaign.