Reglikedomain industry desk

Bido Sells FixedLoans.com for $5,459

Bido Sells FixedLoans.com for $5,459

Famed domain name sells for $5,459.

The domain name that brought down Bido.com — FixedLoans.com — has helped the auction service get back on the radar. Just moments ago the domain name sold for $5,459.

FixedLoans.com attracted a lot of attention in August of last year, and the auction eventually caused Bido’s servers to crash. The firm decided to take some time off to make the platform more scalable. In previous auctions bidding topped $5,000 ahead of crashing. The auction today wasn’t without a few glitches, as some visitors to Bido’s chat room stated auction information wasn’t refreshing in their browsers. (It worked fine in my FireFox browser).

Today’s auction looked like it might end for $3,629 ahead of two bids were made in the final minute, pushing the price up to $4,078 and extending the auction for another five minutes. I suspect the final bidders didn’t realize the auction would be automatically extended, or they would have placed their bids with closer to five minutes remaining. The auction was extended a number of more times.

Upcoming auctions on the platform probably won’t top today’s prices, but ought to help Bido get back in a groove. Tomorrow DressOrganic.com goes on the block, followed by HipHopPhotography.com on Wednesday and MyAstrologist.com on Thursday. The week ends with an auction for BuyCheaply.com.

Also on the wire

Other reporting from the domain desk.