Reglikedomain industry desk

Top Level Design purchases .tattoo domain name

Top Level Design purchases .tattoo domain name

Domain was sold during UNR auction last year.

Woman with tattoos giving a tattoo on another woman's neck and shoulders

Top Level Design has purchased the .tattoo domain name from UNR.

The domain was one of 23 Frank Schilling’s UNR put on the auction block last year.

It’s been over a year since the auction, but ICANN finally approved the domain transfer. ICANN put the transfers on pause since UNR marketed the domains with an NFT that supposedly gave rights to the domain in Ethereum Name Service, and since UNR suggested the buyers would have “ownership” of the extensions rather than just a license to operate them.

ICANN required the changes to the contracts between UNR and the winning bidders ahead of approving the transfers.

The .tattoo purchase makes sense for Top Level Design, which by now operates the .ink domain popular with tattoo aficionados. The firm also operates .wiki and .gay. It sold .design to GoDaddy last year shortly ahead of the UNR auction.

.Tattoo has fewer than 3,000 domains in the zone.

The domain was one of the first that Frank Schilling launched. You can see him philosophize regarding what tattoos mean in this launch video.

Also on the wire

Other reporting from the domain desk.