Ready to Launch Soap.com — Diapers.com Parent

Quidsi purchased Soap.com earlier this year; set to launch fresh site.

Earlier this year Quidsi, the parent firm of Daipers.com, purchased the domain name Soap.com. It looks like it’s getting ready to launch a fresh site or brand and is sending out a teaser to the press.

Given the success Diapers.com has had with its flagship web site, it makes sense that the firm would pick another great category-killer domain for its next brand. Of course, it could just be a brand and not a completely fresh store.

Soap.com was owned by Atlanta, Georgia-based Hill Manufacturing Co, Inc until earlier this year. On January 13 the domain name was transferred to Quidsi. The firm used whois privacy from Network Solutions on the domain, but privacy doesn’t block the name of the owner.

Diapers.com started by selling only diapers, but then expanded into other baby products. It will be interesting to see what it decides to do with this domain.