Reglikedomain industry desk

Car warranty firm upgrades to Olive.com

Car warranty firm upgrades to Olive.com

Firm moves from GoGetOlive.com to Olive.com.

Logo for olive car maintenance plan firm

A firm that sells extended service plans for cars has purchased the domain name Olive.com.

Olive previously used the domain GoGetOlive.com for its olive brand of car service plans. It now forwards the long domain to olive.com.

In a press release, olive CMO Paul Sherman explained why the firm upgraded its domain name:

We are thrilled to announce the buyout of olive.com. This is a direct response to the olive brand growth. Our demographics have shown that 50+% of consumers that purchased an olive plan have never purchased mechanical breakdown coverage ahead of, therefore we want to make olive easy to access and simple to find.

The car service plan industry is one where credibility is extremely notable, and a domain name like GoGetOlive.com does not scream “we’re a credible firm.”

I reached out to the firm for more details and will update this story if it responds.

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