To advertising business with Adrenalads acquisitions — CentralNic adds

Firm pays $2.35 million for firm to integrate with Zeropark.

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CentralNic (AIM: CNIC) has purchased Los Angeles-based online advertising firm Adrenalads for $2.35 million.

The firm had 2022 revenue of $2.7 million, with an adjusted EBITDA of $0.7 million, pricing the deal at just over three times annual EBITDA.

Adrenalads by now works with CentralNic’s Zeropark platform, and the firm stated, “The combination of expertise from media-buying and supply management side will provide improved return on investment for both firms. The buyout aims to seamlessly integrate Adrenalads into the Zeropark ecosystem.”

Adrenalad’s website states that it helps advertisers get direct navigation traffic. Zeropark originated as a firm that redirected direct navigation domain name traffic to advertiser sites, although it has expanded to other ad formats since then.

CentralNic has slowed down acquisitions over the past year as it returns capital to shareholders, but it continues to make modest acquisitions like this.

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