Replycycle for Parked Domain Names: Creative Thinking
Fresh service will help monetize emails to parked domains.
Our friend Adam Strong over at Domain Name News has the scoop on a fresh product launching at TRAFFIC Brooklyn next month. Replycycle is a system for responding to misdirected e-mail, such as an e-mail sent to a parked domain name. This can create an additional monetization stream for parked domains — something that is sorely needed right now.
If you think your parked domain names don’t receive e-mails, think again. Some of my domain names that aren’t parked but don’t have content receive multiple e-mails each day from people seeking information. Sometimes it’s from an expired domain or from someone who confuses the domain name with another firm or web site (even though it’s not a typo).
Replycycle is a good start, but domain owners need to find a way to continually monetize e-mail addresses. At the GeoDomain Expo in Chicago last month, I commented on how so few domain names have a sign up box for a newsletter. Capturing e-mail addresses is a fantastic way to drive repeat traffic to a web site. Hopefully Replycycle will find a way to get people to “opt-in” to receiving future e-mails on the topic of the domain name.
As Adam Strong points out, this isn’t just a solution for parked domains. It can be used by corporations to respond to e-mail sent to typos of their domain names.
