Reglikedomain industry desk

Donuts’ buyout of Rightside makes it easier on brand owners

Combined top level domain name portfolio will require only one brand blocking purchase.

Brand protection just got easier thanks to Donuts’ buyout of Rightside.

Both firms have offered their own versions of a Domains Protected Marks List (DPML) that allows brand owners to block certain trademarks from being registered across their top level domains. Thanks to the merger, brands will no longer have to purchase both Rightside’s and Donuts’ DPML; now they can just buy Donuts’ and it will cover all top level domains across the newly-merged portfolio.

That means the product covers around 240 top level domains.

It’s notable to note that both firms have slightly different rules. Rightside upgraded its service earlier this year to cover premium domains and trademark variants. Clients who by now have a Rightside block can continue to use its features during the block term.

Donuts offers two flavors of DPML.

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