CMO, signifying upshift in marketing strategy — Donuts hires
Fresh CMO brought in as part of a marketing shift.
Top level domain name firm Donuts has named Mina Neuberg its Chief Marketing Officer.
Neuberg comes from Revolution Math, where she was CMO of the online math education service. Ahead of that, she was SVP of Marketing and Consumer Insights for BAMKO, a promotional merchandise firm. She resides in Los Angeles.
A spokesperson for the firm told Reglike that the hire signifies a changing marketing strategy for the firm that will become apparent in the future.
It will be interesting to see how Donuts markets its domain names going forward. Historically, it has not created brands and awareness around individual top level domain names, other than to sell premium domains. Instead, it has focused on marketing fresh top level domains in general with a strong emphasis on the registrar channel.
The firm also owns domain name registrar Name.com, which gives the firm leverage to test marketing through the registrar channel.
