Another Day, Another Fresh TLD Trademark Application: .Store

Pair files three trademark applications for .store.

More people are trying to trademark potential top level domain names now that ICANN has approved the program.

The latest attempt is by Eric Doerr of Delaware and Greg Disler of Pennsylvania. The pair filed applications for three marks; two for .store and one for dotStore.

The U.S. Patent and Trademark office won’t issue trademarks for top level domain names, but that hasn’t stopped people from trying to slide them by. It has created some contentious debate in the ICANN community.

In this case the three applications cite different fields of use, not just for a top level domain name.

While ICANN doesn’t plan to consider a trademark when selecting an applicant, that doesn’t mean someone won’t try to use a trademark to halt others’ fresh TLD plans.

.Store seems fairly similar to an initiative for .shop. Frankly, I like .store better.