Heck is a “premium domain”? — What the

A domain that would qualify as premium in .com may not be premium under different extensions.

Just like grade inflation, the quality of what people are labeling a “premium domain” has been slipping in recent years.

That’s since anyone can call their domains premium.

This has resulted in a rush to the bottom with terms like “ultra premium”, “super premium”, and “platinum super duper premium magic” domains.

With fresh top level domains on the horizon, this will get even murkier.

Consultants and service providers are helping fresh TLD applicants determine which of their domains are “premium”. The problem is that a keyword by itself does not make a domain premium.

We can all agree that Mortgage.com is a premium domain. But is Mortgage.wtf a premium domain? No.

This isn’t a knock just on fresh TLDs. Mortgage.ws also would not qualify as a premium domain. Nothing in the .ws namespace is premium.

So what’s the definition of a premium domain? Is it based on monetary value? Is it relative to other domains in the same namespace?

Or is it just a marketing term we ought to all ignore?