Of how to reduce domain confusion — An example

This firm’s decision to use a .net domain is a mistake.

I was cleaning out my inbox this afternoon when I came across two emails from my daughter’s school regarding student photos.

The first email disclosed that school photos were in and we can order copies from the photography firm Strawbridge at Strawbridge.com.

Shortly thereafter, the second email arrived stating — oops! — it’s Strawbridge.net.

Strawbridge.com is owned by Macy’s (here’s why).

I think the photography firm’s decision to use Strawbridge.net is a mistake. Its formal firm name is Strawbridge Studios. They could buy StrawbridgeStudios.com on Afternic for only $1,816. It’s a bit longer but is less likely to lead to confusion.

Even a fresh TLD choice like Strawbridge.photos is less likely to lead to confusion than using the .net.

Or perhaps, since Macy’s no longer uses the Strawbridge brand, the photography firm ought to try to work out a deal with the struggling department store.