Away from auction with 2 strings plus cash — TLDH walked

Fresh top level domain applicant settles contention sets and walks away with more cash than it spent.

Top Level Domain Holdings (TLDH) was initially opposed to the private auction model to settle top level domain name contention sets. That changed, and the prior week it probably felt validated by its decision.

The firm participated in four top level domain name auctions. It won two of them, and the net cash it received from the two losses was more than enough to pay for the ones it won.

In other words, it swapped two strings for two others and got a little extra cash, too. That’s a better outcome than an ICANN auction of last resort in which ICANN keeps the proceeds.

TLDH won its bids for .fishing and .casa and lost .guide and .网址.