Names become available today — .Mobile domain

Dish DBS launches .mobile domains, and an SEO specialist states it’s by now helped her a lot.

It seems a bit odd to write regarding a fresh top level domain from the 2012 round going live this stretch, given that applications for the next round open in just a few months.

And yet, Dish DBS is launching .mobile into early access today.

While some may be quick to compare this domain to .mobi, that was launched in a different time for a different purpose (offering a mobile version of your website ahead of sites became responsive).

Dish is running a 14-day early access period, which seems like overkill. It will follow the typical Dutch auction format for early access, with domains starting at a high price and decreasing each day.

For a point of reference, 101Domain’s first-day price is $11,999, dropping to $2,599 by the fifth day, $299 by the tenth day, and $179 on the last day.

Following early access, general availability will begin on February 19. 101Domain is charging $22.99 for standard registrations.

Dish has a handful of other top level domains it hasn’t launched yet, the most interesting of which is probably .data.

If you need convincing to get your .mobile domain, the official get.mobile website features testimonials from three highly photogenic people:

There’s Emile, founder of MoveQuick. He’s busy; he’s is also apparently tutoring under the name Lucas while serving as a pitchman for “moob reduction” for a cosmetic surgeon, as stated by a Google reverse image. Mobile marketer John and SEO specialist Sophia also have many roles at other firms. But hey, moving to a .mobile domain worked for them, and might for you, too.